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The sales and marketing environment for congress and convention centres has been going through a period of rapid and profound change due to a number of factors now affecting the market environment, including global security concerns, the "commoditization of the buying process through the adoption of formal procurement policies by many corporations and associations, a concentration of buying power resulting from the emergence of core PCO's and growing expectations of discounts and financial incentives by clients.
In response to these developments, AIPC convenes an annual International Sales and Marketing Summit in cooperation with IMEX to take place just before the opening of the trade show. The object of this full day session is to create a forum in which senior level, venue based, congress centre Sales and Marketing Directors can define key issues from a global perspective, share experiences and develop strategies for response.
Highlights of previous Summits included:
- Alliances, incentives, procurement policies and the role of intermediaries
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Marketing plan development, international bids and the role of environmental practices in marketing a centre.
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Insights from clients outlining the expectations and challenges they face in staging events today along with good advice on how centres should communicate with them to have the greatest effect.
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The potential of the internet for convention centre marketing
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The implications of pharma codes for meetings facilities and destinations
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The role and success of marketing alliances in convention centre marketing
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A facilitated workshop with a leading sales training strategist
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Senior level association perspectives on today’s challenges, and
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A panel of experts on the growing role of social network marketing
The 2010 AIPC International Sales and Marketing Summit will take place at IMEX in Frankfurt on May 23. This event, now in its sixth year, has become a “must attend” for sales and marketing managers who need to keep up on the latest market developments and have an opportunity to exchange perspectives and strategies with other centres from around the world. The program is a proven combination of invited presenters representing everything from new technologies to plain-spoken representatives of key client groups, and incorporates work shopping of key issues and trends. Program details for the 2010 session will be available early next year.
Make sure you include the 2010 Summit in your plans and scheduling for IMEX:
Date and time: Sunday May 23, 2010 from 10.30 until 17.00 hrs.
Location: Congress Center Messe Frankfurt
Registration: € 110 (includes lunch and coffee break):
The forum is a very valuable exercise and the results provide important guidance to convention centre executives as they look forward to competing in one of the most challenging and competitive markets we've ever seen.
Registration: contact Marianne.de.raay@aipc.org
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